New bingo site launched


US giant teams with The Gamesys Group to offer a suite of free-to-play and real money casino games

The Montreal-based interactive division of US gambling giant Harrah's Entertainment has partnered with the Gamesys Group to develop an online gambling site featuring bingo and casino side games. The new site launched in the UK market this week.

Branded CAESARS Bingo.com, the new site offers Britain's only Las Vegas Bingo with a full complement of casino games including slots, roulette, blackjack and baccarat. Players are offered a suite of free-to-play and real money casino games.

Caesars Bingo Online will use the latest browser-based Gamesys technology to provide a quality game platform, branded by the world's largest gaming company. Gamesys will also provide operational support, customer service and payment solutions.

“We're thrilled to bring one of the world's most renowned gaming brands to UK residents with Caesars Bingo Online,” said Mitch Garber, at one time chief exec of Party Gaming and now CEO of Harrah's Interactive Entertainment. “Caesars Bingo.com will bring players the fun and excitement found in our casinos in addition to offering exclusive Caesars Palace Las Vegas prize packages.”

“Harrah's and Gamesys has to be a dream relationship,” Gamesys founder and CEO Noel Hayden said. “Caesars is one of the most prestigious and famous brands in Las Vegas and Gamesys is well known for its innovative technology and games. We're understandably extremely happy to be launching one of the UK's most exciting Bingo sites.”

Caesars Bingo Online will offer generous prizes, jackpots, bonuses and promotions. From trips to the famed Empire Casino in London, to all-expenses paid trips to the iconic Caesar's Palace in Las Vegas, players will enjoy a wide variety and unique offerings only found on this site.

This is not the first time Harrah's has been involved in the UK market. Harrah's hosts the annual World Series of Poker Europe, now entering its fourth year, held each September in London at the Empire Casino. In addition, Harrah's owns London Clubs International, Inc. (LCI), a series of 10 casinos throughout the United Kingdom.

Harrah's Entertainment launched a new subsidiary, Harrah's Interactive Entertainment (HIE) in May of 2009 , to manage the global growth of its World Series of Poker brand and explore the use of interactive gaming technologies to expand the reach of Harrah's brands globally, starting in Europe.

HIE will be used to develop new opportunities to strengthen and grow Harrah's customer base.

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