Mobile Innovation at Veikkaus

Mobile channel expansion for Finnish lottery operator

Together with Nokia and digital services company Great Apes, Finnish lottery operator Veikkaus released a new mobile channel, on which its customers will be able to play games and wager on the lottery via their Nokia smart phone mobile device.

The application was developed by Nokia for the Nokia Lumia 800, and it includes games such as Lotto, Keno, Viking Lotto, Football Pools, Multibet, Fixed Odds Betting and Results Odds Betting. In addition, the company plans to enlarge its offering in near future.

In a comment on the cooperation, Veikkaus’ Development Manager of Digital Channels, Janne Vuorenmaa said: "We were instantly speaking the same language with Nokia. The cooperation went smoothly and without problems. In addition we got an outstandingly skilful partner to realize the application."

On the other side, Mikael Stendahl, Nokia’s Manager of Ecosystem Developer Experience in Finland and the Baltics, added: "The Veikkaus application offers exquisite user experiences, whilst making the most of the outstanding qualities of Nokia’s Lumia 800. Veikkaus’ inventiveness and will to serve us Finns in the best possible way provides a good ground for future cooperation projects."

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