13th of November 2016 Author: Natalie Stephanopoulos
NeoGames has recently extended its contract with national lottery operator, Santa Casa da Misericordia de Lisboa (SCML), based in Portugal. Their partnership first kicked off back in 2013, launching an effective supply deal, and with the lottery solutions provider having just signed the extension, the SCML instant game offering will continue to thrive.
Per the partnership, NeoGames is able to deliver impressive products. More specifically, it supplies the SCML game offering with customized instant game content, in addition to the popular interactive versions of basic printed ticket games. The deal also includes a marketing scheme, enabling NeoGames to promote the company's INSTANT WIN products.
Ilan Rosen, NeoGames chief executive, commented, "Santa Casa's decision to launch interactive instant win games from our industry-leading content portfolio several years ago has been a game changer for them, greatly enriching their entertainment offering and expanding their customer base."
Rosen continued, "We are extremely proud of Santa Casa's iLottery achievements and are committed to further explore and deploy innovative products and marketing strategies especially tailored for Portuguese market."
Established in 2005, NeoGames is considered a pioneer and leader among the worldwide online scratch card market. Furthermore, it provides operators with scratch cards and instant win games. SCML, on the other hand, serves as a charity founded in Lisbon, Portugal, in 1498. It has gained quite an impressive reputation among Portuguese society. This recent contract extension will bring more attention to the charity via promotional efforts from the lottery solutions provider, and an increased game offering.
Source: "Portuguese Lottery Selects NeoGames to Expand iLottery Success". November 7, 2016.
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