16th of May 2009 Author: Ava Jackuard
Internet and television bingo software developer Parlay Entertainment and Entraction Operation Limited of Malta, an online poker network group, are to combine their experience and operational strengths to launch a European-facing online bingo network.
The proposed online bingo network will be powered by a software platform that combines Parlay's front-end bingo and gaming products with Entraction's back-end administration system; it will be based in Malta and managed by Entraction.
Scott White, CEO of Parlay, said, "By combining the strengths of Parlay's industry-leading bingo games with Entraction's expanding footprint in the European gaming market, we anticipate the creation of a compelling bingo network solution, which will see the launch of multiple brands in the coming months. The Entraction network is expected to launch at the end of May 2009, and Parlay anticipates it will achieve critical mass very quickly in Q2."
Peter Astrom, CEO Entraction said, "With Parlay's launch of their new multi-lingual, multi-currency bingo platform, Entraction will now be able to focus on the growth of bingo as a core business offering which we expect will complement our rapidly expanding European gaming network. We plan to offer the bingo platform to both existing and new partners, allowing us to make a serious commitment to growing this area of our business."
The deal could be an important fillip for Parlay's waning fortunes - last month the software company reported a 53 percent drop in royalty revenue for FY 2008 compared with FY 2007 . The initiative will likely face strong competition in the form of Virtue Fusion Alderney, which recently signed Virgin Games and Paddy Power to its growing number of blue chip Bingo clients.
General Gambling News Bingo Software
18th of June 2009
9th of September 2009
25th of April 2019
28th of February 2019
6th of March 2019
4th of April 2019
20th of February 2019
21st of February 2019
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
Disclaimer Contact Us Privacy Terms and Conditions Gambling Help About Us Site Map Trusted Portals
LatestBingoBonuses.com © 2006-2019
Enter your email adress:
T&C's Apply. 18+
Do not show this again
You have been successfully subscribed to receive LBB newsletter!