3rd of June 2009 Author: Glo Wood
Four major online bingo affiliate marketers who together claim to generate 80 percent of traffic to bingo websites in the UK are considering a collaborative approach to negotiating reward terms with bingo site operators, reports eGaming Review.
The Bingobase, Bingoport, Superfreebingo and Unlucky For Some bingo portals are apparently in talks under the working title of the Bingo Affiliates Group, and spokesman Chris Wesson told EGR that the group was not trying to intimidate operators, but to develop a better working relationship.
Wesson, who is md of Superfreebingo, said: "What we're saying is 'let's make it fair from the beginning, before you change the rates on us, let's have a discussion, at least negotiate''.
That said, however, Wesson also intimated that the superaffiliates should also look at the question of compensation for inactive players referred to operators, who have then "cross-sold" these to other platforms and reactivated them, cutting out the original referers.
One possibility could be a code of best business practice designed with the needs of both operators and affiliates in the Internet bingo industry in mind, suggested Wesson. And he stressed that the priority issue ought to be a clause requiring operators to discuss any proposed change in commission rates beforehand and negotiate with affiliates.
'Historically, affiliates have been one-man bands working from home," Wesson told EGR. "But the industry is changing, growing up, they're turning their affiliate businesses into proper companies. As a result, super affiliates who drive large volumes of traffic and have recruited people, want to be treated fairly and as any other company would be."
General Gambling News Bingo Society News
26th of January 2010
20th of January 2011
22nd of March 2019
16th of February 2019
18th of January 2019
17th of January 2019
20th of January 2019
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
Disclaimer Contact Us Privacy Terms and Conditions Gambling Help About Us Site Map Trusted Portals
LatestBingoBonuses.com © 2006-2019
Enter your email adress:
T&C's Apply. 18+
Do not show this again
You have been successfully subscribed to receive LBB newsletter!