NeoGames launches postcode lottery

White label deal signed with Malta company

The Malta-registered online scratchcard developer Neogames has signed an agreement with People's Postcode Lottery for charities in the UK, Sweden and Holland to provide a fully managed, white label scratch card website.

NeoGames have custom-made and personalised designs for People's Postcode Lottery's current brand to create a fully managed scratch cards site which will offer over 40 scratch games to its target audience.

Michael Labrecque, CFO of NeoGames, said: 'All over the world scratch cards are closely associated with lotteries and for the first time, the two products have been put into a successful synergy. We are looking forward to building a successful and profitable future with People's Postcode Lottery.'

"The People's Postcode Lottery are delighted to be working with NeoGames to create our new scratchcards product," said Alec Burett, Web Marketing Manager of People's Postcode Lottery. "We are confident that the coming months will see us develop a strong player base, and enhance the enjoyment of the lottery for our existing customers."

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