7th of September 2009 Author: Ava Jackuard
Email campaign alleged to encourage excessive gambling
The UK Advertising Standards Authority has once again banned a marketing effort - this time by the UK National Lottery - after receiving a complaint from a member of the public about the content in a direct emailing campaign "that could be seen to be encouraging excessive gambling."
Existing National Lottery account holders who had opted in to receive information were sent the email, which the lottery claimed was a humorous and genuine attempt to persuade lottery account holders to use the online facilities to purchase their lottery tickets.
The email campaign centred on possible reasons for not taking the opportunity to purchase lottery tickets online every week, such as being abducted by aliens. An ingenious add-on was an "excuse generator" which served up some fun excuses such as "I was practising my lassoing and I got a bit tied up".
Following adjudication, the ASA ruled that the content encouraged repeated and potentially excessive gambling by referring to the greater chance of winning from multiple entries across lottery games. The phrase "The more you play the more likely you are to win" was particularly noted as giving gamblers the impression that they were more likely to win if they played more often and if they purchased multiple lines for as many Lottery games as possible.
General Gambling News Bingo Society News
25th of December 2009
1st of July 2010
20th of March 2019
16th of February 2019
14th of February 2019
18th of January 2019
17th of January 2019
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
Disclaimer Contact Us Privacy Terms and Conditions Gambling Help About Us Site Map Trusted Portals
LatestBingoBonuses.com © 2006-2019
Enter your email adress:
T&C's Apply. 18+
Do not show this again
You have been successfully subscribed to receive LBB newsletter!