11th of December 2009 Author: Glo Wood
TV campaign to back launch of new online bingo site
Online bingo software provider Virtue Fusion Alderney has been selected to power a new bingo site branded Tea And Bingo.com.
The site is produced by the UK's leading super-affiliate, Digital Prophets, which also operates Bingo Base.com. The brand and the bingo community will be the focus of a forthcoming TV advertising campaign to promote the venture, set to launch on December 26.
Bingo Base.com will remain independent as the site will continue to promote other quality UK sites alongside any Tea And Bingo offers.
Digital Prophets Guernsey Limited md Raj Ramanandi said, 'The Virtue Fusion Alderney solution brings us stable, award winning and innovative software allowing us to concentrate on investing in a superb community and innovating with our brand to win market share and expand the audience. TeaAndBingo is very unique and our ad campaign will certainly attract plenty of interest.
'We will have a sustained TV presence throughout 2010. The ads were the brainchild of an agency responsible for some award winning adverts for McDonald's, Walkers Crisps, Sony, VW Polo, Philips, Nikon, Barclaycard and Esso.'
Virtue Fusion Alderney CEO Bob McCulloch said: 'We are delighted that Digital Prophets has chosen Virtue Fusion Alderney ahead of the competition. The fact that a super-affiliate has chosen us is testament to the revenue generating capability of our product'.
'Digital Prophets' proven ability to drive traffic, combined with their slick TV advertising campaign, makes for a powerful combination. We look forward to building a long and successful relationship with them.'
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