25th of December 2009 Author: Glo Wood
Five months in business, yet newcomer overtakes the biggies
The online bingo information portal BingoPort.co.uk reports that a new online bingo site launched in July 2009 has made remarkable progress, overtaking well established sites like Foxy Bingo and even Wink Bingo (a major site recently sold to 888.com for almost GBP60 million)
The independently owned Costa Bingo now rivals the busiest site on the 888/Dragonfish Internet bingo network, Cheeky Bingo, reflecting the ascendency of the free online bingo business strategy in the UK this year, the information portal reports.
Costa Bingo has so far averaged daily player numbers of 1 408 (December 2009 stats) ahead of the 900 recorded for Cashcade's Foxy Bingo, and just behind the 1 608 boasted by Cashcade's free-play offering Cheeky Bingo.
BingoPort managing director and co-founder Scott Logan said: 'This is testament to the effectiveness of Costa's free online bingo rooms. But that said, Cheeky Bingo still holds the number one position on the Dragonfish Network."
A spokesman for another bingo information portal, Simon Smiley of FreeBingoHunter.com, confirmed the BingoPort assessment and commented: 'Costa's emphasis on tailoring rewards and benefits to different types of players has worked well for them. It will be interesting to see if Costa or Cheeky can put more daylight between themselves and their rival over the next few months.'
Richard Skelhorn, chief executive at Costa Bingo said: 'We are confident in our product offering and [in our strategy of] encouraging players to try our free bingo experience before making the decision to deposit with us.'
Even the competition has been complimentary; Cashcade's Simon Collins remarked that Costa had done well, using the free bingo strategy to bring in players and describing it as '...the revolution of this year, which has driven a lot of the user adoption and growth."
'Costa have added a lot of innovation on the social media side, which we have tried to emulate," Collins added. "But too much free-play will impact your net profit. It is difficult to forecast how much sites are making without seeing promotional schedules, cash-backs and redeposit values being put into the system.'
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