16th of February 2010 Author: Ava Jackuard
New commercial direction for scratchcard provider
The Internet scratchcard software developer Neogames continued its series of commercial deals this week with a significant agreement with the UK-based OK Magazine. The deal is a first for Neogames in that it involves a partnership arrangement through Neogames Partners.
The two comapnies have launched a new online scratchcard website which will have the advantage of access to OK's wide readership, believed to number as high as 600 000.
OK Scratchcards.co.uk will carry 50 Neogames scratchcard offerings with achieveable jackpots of up to GBP 200 000, and will be extensively promoted through the print magazine itself and on its OK.co.uk website.
A full range marketing campaign is planned for the UK, and there is clearly potential in the stable of OK Magazine sister publications, which include the Daily Express, Daily Star and two other national newspapers, consumer magazines and adult television channels.
Shay Bar-Joseph, md of Neogames said his company's strategy is to associate with major brands offering games or a full white label service.
"Either way, our message is simply to offer scratchcards as an easily available source of entertainment for everyone, everywhere," he commented.
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