Playtech acquired Virtue Fusion offer "Deal or no Deal" game


Partnership with Endemol UK sees new fixed-odds game based on the popular TV show go live.

Virtue Fusion Alderney, recently acquired by Playtech plc, has added Deal or No Deal Classic across its network. The new addition is a fixed-odds version of the famous Endemol television hit show, in which players are offered a 'deal' by the banker at the end of each round, guaranteeing a cash prize.

Virtue Fusion is rolling the new game out across its network of more than 20 licensees which boast more than 30 000 daily players.

CEO Bob McCulloch said this week: 'Feedback has been very positive across our network on the Endemol products we have launched. Closely mirroring the TV show, Deal or No Deal Classic is a highly entertaining and playable version of the game and we are sure it will prove to be another big hit for our operators.'

Endemol UK Head of Products and Brand Exploitation Jurian van der Meer said: 'Deal or No Deal Classic kick-started the rise of branded games and it is still is one of the most compelling and successful on the market. We're extremely pleased to continue our relationship with Virtue Fusion and we're delighted that the Classic game is now available on the network."

The Virtue Fusion Alderney multi-lingual and multi-currency European network offers major bingo prizes, with peak traffic of over 7 000 concurrent players driving over Euro 100 million in total stakes-per-month. Some of the best-known gaming operators, bookmakers, land-based operators and media companies in the industry use Virtue Fusion's bingo solutions, including Mecca, Ladbrokes, William Hill, Sky, Bet365, Crown Bingo, Virgin and Paddy Power.

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