New marketing tool from Gtech


GTECH G2 introduces innovative CRM software

Online gambling technology and software provider GTechG2 has introduced an innovative social customer relationship manager (CRM) aid to its Bingo platform.

The new tool enables licensees to send targeted communications to existing players via widgets inside social networks, start pages, blogs and on the desktop, using the new, OOCONNECT platform.

Matt Nash, chief executive of OOSOCIAL said that the easy to implement platform is primarily focused on CRM, but also delivers new customer acquisition via a proprietary 'syndicated authentication' technology and Facebook API integration.

Over 17 of GTech G2's bingo clients, including brands such as Butlins and Littlewoods, have indicated an intention to take the new tool on board.

Andrea Fois, CRM Manager at GTech G2 said 'We know that the key to success is in getting the right messages in front of the right people at the right time. OOCONNECT is like a personal broadcast channel direct to every one of our players.'

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