13th of April 2010 Author: Ava Jackuard
Leading UK bingo brands will remain on Dragonfish platform
888.com's b2b subsidiary Dragonfish received a ringing endorsement this week from the top UK online bingo group Cashcade, which has extended its bingo platform agreement for a further two years.
Top UK sites like Foxy Bingo, Cheeky Bingo and Think Bingo are part of the Cashcade group and will be remaining on the Dragonfish platform into the forseeable future as a result of the extension, which also silences the naysayers who predicted that Party Gaming's mid-2009 acquisition of Cashcade would result in its departing the Dragonfish platform.
In addition, Party Gaming recently relaunched its ITV Bingo website via Cashcade.
The Dragonfish bingo network has also benefited from the integration of Wink Bingo and Posh Bingo when parent group 888.com bought these sites from the Daub group for GBP 60 million at the end of 2009.
Dragonfish managing director Gabi Campos said: 'Major standalone networks require software with sufficient flexibility to allow a variety of marketing campaigns that can be integrated into the back office, and Dragonfish can provide this.'
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