27th of April 2010 Author: Ava Jackuard
Major TV advertising campaign planned for the UK
Dragonfish, the independent B2B division of 888 Holdings plc, has launched a new standalone bingo network, branded Bingo Hollywood.com.
Dragonfish has provided Bingo Hollywood with a fully managed bingo solution, including software and a selection of marketing services. In addition, the new network features a comprehensive suite of Quickplay instant format side games including slots, blackjack, virtual sport and scratch cards.
The brand aims to become a major player in the bingo market, a company spokesman said this week. The launch will be supported with a major TV advertising campaign in the UK, beginning on May 4th, and numerous launch promotions including an aggressive sign up bonus.
Gabi Campos, Managing Director of Dragonfish, said: 'The online bingo market in the UK is continuing to grow, and there remain opportunities for exciting brands to obtain significant market share. The combination of the Bingo Hollywood brand and Dragonfish's leading bingo solution provides a platform from which to build a prominent new player.'
Derek Morran, CEO of Bingo Hollywood, said: "Interest in Bingo Hollywood has been amazing and test results have been exceptional. We knew we had to do something very different, so we created a brand combining Hollywood glamour, celebrity gossip and bingo entertainment. So far the result has been incredible and together with our Dragonfish partners, we expect to make a very big splash in the UK bingo market."
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