13th of May 2010 Author: Glo Wood
Rank plc exploits Freemantle Media's high profile television show
Mecca Bingo, an online bingo subsidiary of the Rank plc group, has launched its 'Britain's Got Talent' 90 ball bingo offering after signing an agreement with brand owner Freemantle Media earlier this year.
The bingo company boasts that the new game has been specially developed and is exclusive to its online operations, with 6 cash prizes, including a GBP 500 bonus on every game
The new game connects with many of the top ITV show's features, including official title graphics and theme music.
The bingo site is offering various player incentives, including a chance to win tickets for the grand final of the real, live show.
Angus Nisbet, director of gaming for Mecca Bingo.com, says: 'Britain's Got Talent is one of the UK's most successful TV brands and is extremely popular amongst our customer base. As a result of our partnership with the programme, we are very excited to be able to launch a branded bingo game that is exclusive to Mecca Bingo and our customers.'
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