2nd of June 2010 Author: Ava Jackuard
Relationship will run for a further three years
Dragonfish, the independent B2B division of 888 Holdings plc, has signed an extension to its existing agreement with Costa Bingo.
The relationship between the two companies will run for an additional period of three years until July 2013, with Costa Bingo committed to a number of significant marketing projects.
Costa Bingo has enjoyed considerable success through its innovative marketing initiatives, most notably the Free Bingo concept that has helped the bingo site become one of the busiest in the UK market.
The bingo company has successfully boosted customer acquisition by targeting new media ahead of traditional advertising routes, a Dragonfish spokesman noted this week.
This has been supported by Dragonfish and Costa modifying the bingo software, allowing players to invite friends to play via Facebook and other social networks.
Gabi Campos, managing director of Dragonfish, said: 'Costa has blazed a trail over the past year and shown what is still achievable in the maturing UK bingo market, and we have worked hard with them to adapt our software to deliver some highly innovative customer acquisition and retention activities.
"They are committing a substantial marketing investment and we look forward to helping Richard and his team grow the Costa bingo business further over the coming years.'
Richard Skelhorn, CEO of Costa Bingo, said: 'Dragonfish has provided us with an excellent software platform and great operational support. This has allowed us to focus our skills on player acquisition, which has been really important to the business over the last ten months. We are really pleased with the first year's growth to date, and will continue to invest in the Costa Bingo brand, and look forward to launching new rooms on the Dragonfish platform this year.'
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