12th of July 2010 Author: Glo Wood
Bingo bonus includes entries to the big-money UK National Lottery.
Dragonfish, the B2B division of 888 Holdings plc, has launched Rollover Bingo, a groundbreaking new services deal with group subsidiary Cashcade through which players can enter the UK National Lottery.
Rollover Bingo.com is the twentieth standalone network to launch on Dragonfish's bingo platform, which empowers Cashcade with the bingo software platform, chat moderators, ePayments, and fraud and risk management services.
Rollover Bingo marketing includes an innovative arrangement through which players are offered entry to the UK National Lottery as a bonus, with punters receiving free syndicated entry into the National Lottery draw for every GBP 5 spent on bingo cards.
Cashcade brands include some of the biggest brands in the UK bingo market, including Foxy Bingo, Cheeky Bingo and Think Bingo, all of which are standalone networks powered by Dragonfish bingo software.
Gigi Levy, acting managing director of Dragonfish and CEO of 888 Holdings, said: 'We are delighted to further our relationship with Cashcade. The launch of Rollover Bingo demonstrates the flexibility of the Dragonfish offering, which allows seamless integration of a variety of third party applications onto the bingo platform. In this instance the integration platform provides the ability to enter the National Lottery for free through the site, giving it a unique differentiator and a strong platform for growth.'
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