28th of July 2010 Author: Glo Wood
New offering will be available in regulated markets worldwide
Mobile gambling specialist and Microgaming associate Spin3 has launched a new end-to-end interactive lottery solution, LottoSpin, to enable federal and state lottery providers to extend their gaming offerings and grow new revenues.
LottoSpin will be available in regulated markets worldwide and in the US on a state-by-state basis through a strategic partnership with Pulse Interactive, a US organisation with extensive experience in the US state lottery market.
The total lottery solution enables traditional lottery operators to leverage their brand, infrastructure and acquisition channels and launch their own interactive lottery offerings. It offers mobile and online gaming platforms while utilising mobile, online and land-based point of sale channels, a spokesman said this week.
LottoSpin is also supported with a robust back-office system which offers fully customisable analysis and performance reporting, transaction processing and a 24/7 customer support centre.
Matti Zinder, head of Spin3 said, 'Lotteries have to work harder than ever before to compete for players and profits. Interactive lottery services represent the greatest opportunity for the lottery industry, with people becoming more connected than ever before. The extension of traditional lottery services to interactive platforms with LottoSpin offers an exciting new revenue stream and enables operators to reach a much broader audience of players.
'LottoSpin does not compete with or replace lottery operators' existing systems and infrastructure. Rather it supports and integrates with their existing offerings, leveraging their brand and point of sale network. In addition, the solution enables operators to effectively analyse and manage their interactive lottery offering, providing them with a greater understanding of their players' gaming habits and enable them to create bespoke offers and maximise their profits.'
In addition to providing interactive lottery platforms, LottoSpin also includes a wide range of instant-win games to enhance the operators' offering, boost revenues by growing player bases and increase player retention. Keno, Lotto Bonanza, Scratchers and many more games from Spin3's games portfolio will be available to lottery operators.
LottoSpin enables players to participate in a state or regional lottery draw and collect their winnings on over 2,000 mobile devices, including the iPhone, the BlackBerry and Android devices. Real-time location-based transaction approval ensures that no tickets are purchased outside local regulated jurisdictions. Player data and personal information is kept secure with Spin3's patented SpinLoc system, which ensures that no sensitive information is stored on the handset.
Paul Trowe, President and founder of Pulse Interactive said, 'We chose Spin3 as our strategic technology partner because of its long history and reputation for market-leading technology. Pulse's in-depth market insight in the US and Spin3's market-leading technology and full-service offering represents the ideal solution for anyone looking to launch a mobile arm to their state lottery.'
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