14th of September 2010 Author: Ava Jackuard
Neogames launches another white label
Online scratch card specialists Neogames has announced the launch of its latest white label, Lyckoskrapet.com, in partnership with Pinehurst Entertainment.
With NeoGames' soft-gaming industry expertise and Pinehurst entertainment's extensive marketing and affiliate experience, Lyckoskrapet.com will embrace an impressive portfolio of over 80 games, localised and specifically catering for the Scandinavian market.
"It was clear to us that by partnering with NeoGames we would acquire the perfect soft gaming offering to expand in Scandinavia," said a spokesperson for Pinehurst. "NeoGames' expertise in the world of soft gaming, together with our marketing expertise and local knowledge makes this a winning partnership."
"With Lyckoskrapet.com, we expand within the Scandinavian market, making the appeal for soft gaming stronger and at the same time, enhancing the credibility of this partnership", said NeoGames managing director, Shay Bar Joseph.
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