13th of December 2010 Author: Glo Wood
Ask any bingo player what they look for in a new site and they will tell you great promotional offers. What they don't realize, that is not true at all. Before anyone starts to argue against this, it is important to know researchers findings.
First impression means everything. Take for example the 7/11 rule. The first seven seconds in meeting someone for the very first time you will have calculated eleven impressions. These impressions stay with you during the entire duration of the relationship. This may come to a surprise to many, but the subconscious mind draws conclusions you're not even aware of.
It is no different when drawing a subconscious conclusion when viewing a web site for the first time. As a matter of fact you will make a judgement in as little as 50 milliseconds (1/20th of a second). Research shows that web design is the key component in drawing in an audience. Contrary to what viewers may think, your decision is based on images. If your first impression is not visually appealing, you're more than likely not going to play there.
What are the significant visual characteristics that players are judging? In a 50 millisecond players will base their conclusion on: web design, color, layout and imagination put into design. The ideal web page should not be too flashy nor too simple. Most players prefer a sleek, clean look. Another important factor is how quickly the page loads. If a page takes too long to load, that is another key element whether or not to play there.
Once a player decides that the home page is appealing, other judgements are made. Players look for information that is made available on the homepage without having to download the software first. A well informative homepage is vital in the decision process.
While you're at home with your hair in curlers, or dad in his boxers it's nice to know first impressions don't matter for the web surfer. What does matter is in 1/20th of second a first impression is made with the click of your mouse.
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