Playtech and Unibet Ink Deal on Bingo


Multi-year bingo licensing agreement

A recent announcement reported of an exclusive multi-annual bingo licensing agreement, closed by software developer Playtech for its online bingo solution through Virtue Fusion Alderney with online gaming operator Unibet, which will exploit this multi-currency, multi-language platform to boost its bingo operations in Europe.

Based on the agreement, two of the most popular online bingo domains in Europe, MariaBingo.com and Bingo.com, will also switch to Playtech's Virtue Fusion network together with Unibet's other white label sites.

According to Playtech CEO Mor Weizer: "This is undoubtedly one of the most significant B2B bingo deals over the past few years. The deal reinforces the strength of Playtech's bingo product and its ability to compete in the European market."

His Unibet counterpart Henrik Tjärnström commented: "We're happy that Virtue Fusion have delivered a strong bingo client - designed by Unibet's own in house UX team - which allows Unibet to gain the benefits of being on a network whilst retaining the unique offer in the market which is central to our strategy."

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