Jackpotjoy Launches Creative Marketing Strategy

Great success of the move reported

An interesting bingo marketing campaign has been released by a UK site Jackpotjoy.com on Boxing Day, involving a tongue-in-cheek version of the traditional Queen's New Year Speech, when deserving people are decorated with honors.

In its version, however, Jackpotjoy presents 'Queen of Bingo', acted by Barbara Windsor, who hands out special bonuses and promos instead of knighthoods and medals, along with her energetic courtier Jack and glamorous assistant Joy. Here, the Queen talks about her youth as a Bingo princess, her love of giving away money and makes a few saucy, Barbara Windsor-style jokes.

According to a Gamesys spokesman Aga Reszka this Christmas promotion gave members the opportunity to enjoy decorating their virtual palace for guaranteed cash, to earn presents from Jack's stocking and to get double Joy Points in exchange for finding Joy's Secret Message.

Apart from this, the site members also got a chance to win the guaranteed GBP75,000 Bingo Royale jackpots provided in just two weeks. This excellent offer attracted a record number of registrants, said Reszka, adding that it brought a great deal of Christmas cheer to the site.

Head of Operations at Jackpotjoy, Adele Lawton, commented: "Partly because the Christmas offers were so strong, we knew we needed to bring out something very special as the icing on the cake, and the Queen's Speech for the New Year gave us just that opportunity."

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