11th of January 2011 Author: Glo Wood
Costa Bingo and Sing Bingo get a sister site - City Bingo
A new bingo release has been presented this week by 888.com's b2b division, Dragonfish - it's the third network on the company's bingo software platform, City Bingo.com. The new launch will go live with Mandalay Media, and join the previous two launches Costa Bingo in June 2009 and Sing Bingo in July 2010.
It was stated by the company spokesman that the new release will receive Dragonfish's comprehensive bingo software, back office integration, 24/7 customer support and ePayments, as well as a wide selection of Quickplay instant format games including slots, table games, virtual sport, Hi Lo and scratch cards.
In terms of Mandalay Media's role in its third site to offer Free Bingo 24/7, the company will operate the brand and run CRM and marketing, but also provide City Bingo with its latest custom innovation - slots tournaments - which has gained on popularity on sister site Costa Bingo since its launch in October last year.
According to Dragonfish Managing Director David Zerah, the partnership with Mandalay Media is growing: "We are delighted to further this partnership with the launch of City Bingo, and look forward to working with them to help the site reach the levels of success achieved by the two previous networks.'
A Mandalay Media co-founder Richard Skelhorn also commented on the new release: "The players are enjoying our existing rooms Costa and Sing and we are pleased with our significant growth in the space in the last 18 months.
"The initial response to the launch has been excellent and has helped, along with the heavy investment in Costa Bingo, to increase our total number of players online during peak hours to almost 4 000. That makes us second only to Cashcade's (Foxy) network in terms of traffic on the Dragonfish platform.
"We are very ambitious and hope over the next 12 months to challenge for the number one position on both traffic and revenue levels."
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