2nd of February 2011 Author: Ava Jackuard
Online bingo together with LMA Gaming
It was announced by 888.com's b2b online bingo subsidiary Dragonfish this week that they have closed a deal with LMA Gaming which will see an online bingo operation launched under a still unspecified brand.
According to the spokesman of LMA, which currently operates has a number of successful gaming brands, such as Crazy Scratch.com, Slots and Games.com and Finnish oriented brands Nettiarpa.com and Netti Casino.com, the new bingo offering will be promoted in a heavy marketing campaign, on both radio and television.
It was further underlined that the initial plans are to place the brand into the Dragonfish Bingo network, but that further on, once it achieves more turnover and liquidity, the brand will be moved to an independent network.
In addition to this, the new brand will get from Dragonfish a wide range of Quickplay instant format games, such as branded slots (like X Factor), table games, virtual sport, Hi Lo and scratch cards.
'LMA Gaming is a well known and respected company within the gaming industry, and we are delighted they have selected Dragonfish as their bingo software partner,' stated Dragonfish MD David Zerah. 'LMA will be investing funds and resources into the partnership and we look forward to helping them build into a standalone network in the near future,' he concluded.
On the other side, LMA Gaming Director Anthea Michael commented: 'LMA Gaming already has a strong portfolio of casino and instant win brands and the move into bingo is clearly a natural progression.'
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