5th of February 2011 Author: Ava Jackuard
MDI Interactive - a new device to help lotteries
A novelty was announced this week at online lottery service provider MDI Entertainment LLC, which is a subsidiary of Scientific Games Corporation; namely the company's latest plans involve the development of a new division; MDI Interactive, which will serve to help lotteries engage players online and deliver content across multiple digital platforms.
The division, involving a whole team of developers, designers, marketers, etc. will be led by Amy Bergette Hill, and it will offer a portfolio of content, programs and services to lotteries which will enable them to attract and engage more players both online and through other digital media.
Some of the products and services that will be included in the rich offering of MDI Interactive are: an online platform featuring players clubs, titled MDI's Properties Plusâ„¢, then there are the Points for Prizesâ„¢ rewards program, 2nd Chance Promotional Web Sites, the Play It Againâ„¢ instant game top prize management program, interactive games and, a subscription system that enables players to purchase draw games securely over the internet (it is subject to applicable law).
Bergette Hill on this occasion stated: 'MDI Interactive is the embodiment of our commitment to staying ahead of the industry's needs and continuing to develop the most exciting internet content, games and programs, while providing lotteries with the reliable expertise and service that helps them thrive.'
'MDI Interactive will help lotteries capitalise on the digital future and capture the next generation of players,' specified Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games.
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