10th of February 2011 Author: Glo Wood
Deal or No Deal closes a year-long TV sponsorship deal Jackpotjoy
A new development was announced this week between an online gaming firm Gamesys Group's Jackpotjoy.com and the Deal or No Deal TV game show broadcast on Channel 4, which closed a year-long TV sponsorship deal.
The industry observers will certainly remember some of the characters of the creative, which now features specially created puppets of Barbara Windsor as the 'Queen of Bingo' and Jack and Joy from the TV ad, who now pop out of the red Deal or No Deal boxes.
"Our sponsorship of Deal or No Deal is 'advertainment' at its best. Jackpotjoy.com always aims to entertain people and we hope that the ability to play bingo whilst watching bumpers should bring much more fun to the format," opined Adele Lawton, Head of Jackpotjoy.
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