2nd of March 2011 Author: Glo Wood
Bingo in the UK is big business. For land based bingo halls there is a passion among players for this timeless game. In the US the popularity for land based bingo halls isn't quite as prevalent. But what does demographics have to do with it? Delving into these two cultures and researching the differences, there is plenty. The perception of bingo vastly differs remarkably between these two societies.
As they say in real estate, "location, location, location". Let's first compare the differences between bingo halls. A UK hall has an inviting cheerful atmosphere often found in free standing buildings. Seating is usually comfortable with cushioned chairs and cozy booths. The callers dress handsomely in suits. US halls are usually found in church basements. The chairs are metal with rows of long folding tables. Callers wear baseball caps, t shirts and shorts.
The UK markets bingo halls through ads and television commercials. Commercials captivate their audience with clever often humorous themes. Advertisements inspire all ages with a strong entertainment value. US advertising extends to a poster taped to the glass window in a local gas station. Bingo players are not limited to a certain age group and reaches a crowd of all ages in the UK. In the US there is still a misconception among many that bingo is for seniors only.
But the trend is changing thanks to the success of online bingo. For the US player, bingo is quickly gaining interest with the same popularity that the UK has. There is the social element of all ages that are in bingo rooms. Online sites are young and fresh, appealing to the masses. Many special promos and gifts are geared towards the younger generation. With sites like Love Bingo and Steamy Bingo a sexy and romantic image has taken place. US players aren't embarrassed to say i love bingo anymore.
Can online bingo be influential enough to change the face of US land based bingo halls? The answer is a resounding yes. It is a spark that ignites a social network into submission. The Internet is a powerful tool that sways attitudes and concepts, resonating a voice that is heard worldwide. Perhaps the real question is will land based bingo halls persevere with the modern day technology of playing in the comfort of your home.
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