Italian Live Bingo Boosted by TV Campaign


Two weeks after launching first live online Bingo, Intralot continues with major television campaign

Intralot has commenced a major TV advertising campaign for its Live Presenter Bingo in order to increase audience participation and exceed current figure of 1 000 players per day only two weeks following the official launch of this original product on the Italian market.

On 15 February this year, Intralot Italia introduced the first live online Bingo in Italy based on the innovative concept of live presenters interacting with players in real time.

The new product enhanced the company's e-gaming portfolio offer incorporating live presenter interaction and wide-range of social gaming opportunities, while creating possibility of future connection with the real-life bingo. Furthermore, it has been assessed that this interesting product has the potential to create a hybrid in both online and offline bingo offers.

Bingo fans can win real money and participate in frequent daily draws in two virtual Bingo halls - "Holiday" and "Hollywood" - where a live presenter calls the numbers and offers interactive entertainment.

In addition, Intralot has developed a social aspect by adding online profiles of each presenter to its website and encouraging customers to connect also via Facebook. In this way, players are not only informed when each presenter will be online, but also can see, hear and chat with the presenters thus taking the gaming experience to a new level.

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