10th of March 2011 Author: Glo Wood
New campaign to last until March 18
Another one in the series of Gamesys's Jackpot Joy bingo site's comical TV ads titled 'Queen of Bingo' emerged this week and it will be aired until 18th March, appearing at the same time as the popular annual TV Comic Relief charity fundraiser, which will be supported by Jackpot Joy this year, through a special offering of Red Nose Day games and promotions.
In the new ad, the Queen of Bingo (played by Barbara Windsor) throws cream pies at surprise celebrity visitors, which are expected to draw more attention and help create secondary coverage through viral continuation online.
The campaign has been very lucrative for Jackpot Joy, stated the company spokesmen. It is believed that the new ad will have as much success as its predecessors, including the Bingo Royale and Jack's Chest campaigns.
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