23rd of March 2011 Author: Glo Wood
Mutual benefit in sight
According to this week's announcements from online sports betting giant Betfred.com, the latest movements in the company include the acquisition of two bingo sister sites - BuckyBingo.co.uk and BOGOFBingo.co.uk.
Bucky Bingo was advised to close the sale by gaming specialists at KPMG, it was specified and added that both sides of the deal are to see much benefit, especially the BuckyBingo brand, whose operation and marketing will see a number of boosts and improvements to complement their current strength and experience.
Regarding the new acquisition, Betfred's Managing Director John Haddock stated: 'This is a great acquisition for Betfred.com of a leading brand in the Bingo market. Our intention is to continue with the Bucky brand and it will be business as usual.
'What I can say is that there will be plenty of investment that will give our customers a fantastic experience in the future,' he concluded.
On the other side, KPMG Corporate Finance partner, Neil Meredith said that ''BuckyBingo and BOGOFBingo provide an established and highly regarded online bingo offering, that is well positioned to enter its next phase of growth under the new ownership of Betfred.''
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