25th of March 2011 Author: Ava Jackuard
'The Only Way Is Essex' gathers about 1 million viewers
This week's statement from Wink Bingo reported about its sponsorship deal with a popular ITV2 reality show "The Only Way Is Essex", which covers six Wink Bingo bumpers before and after the show as well as in the ad breaks.
The bumpers were produced by London-based Hero Media, and in them, two 'Essex' girls start playing online bingo (Wink) for the first time, immensely enjoying the bingo room which has recently introduced impressive results for 888 Holdings.
As for the reality show, its popularity has been growing and it has recently reached an impressive number of about a million viewers who follow the lives of six young hip and affluent characters.
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