27th of April 2011 Author: Glo Wood
Group needs new and distinctive brands
According to the latest announcements from Mandalay Media, the company has closed a deal with a Costa Rica-based marketing firm Level Media, engaging it to create new and distinctive brands for the group. Prior to the long-term deal, Level Media proved its quality on Fancy Bingo.com and Costa Bingo.com.
It was stated by the marketing firm founder Will Griffiths: 'I am delighted to have agreed a long term deal to develop new brands and take Mandalay's business into new territories. We hope to play an important role helping them secure greater market share through the creation of brand propositions which deliver enhanced customer experience and value.'
On the other side, Mandalay Media Group's co-founder Richard Skelhorn commented: 'We were looking for an agency that could build on our successful online bingo brand portfolio; CostaBingo.com, CityBingo.com, SingBingo.com and FancyBingo.com and give our business an added dimension. Level Media fits our brief exactly, and Will Griffiths' industry experience offers us an edge our competitors don't have.'
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