UK Tombola Extends Soap Opera Sponsorship

Third season of Emmerdale covered

It was announced this week that the UK online bingo site,, has extended its sponsorship deal with British soap opera, Emmerdale. The deal will cover the third season of the series, and involve broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship on, interactive sponsorship, mobile interactive bumpers and licensing.

Tombola Bingo also created the Emmerdale bumpers which will, just like last season, feature real online bingo players, twenty-five of them, each of which will appear in up to 21 bumpers while featuring as the main star in at least one of the bumpers for a few seconds.

According to Dawn-Elizabeth Howe, Head of Marketing at, 'Sponsoring Emmerdale, one of ITV's leading brands, is a significant opportunity for The show's reach, the affection in which it's held, and its values of drama, fun and community make it the ideal partner for the tombola brand.'

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