11th of June 2011 Author: Ava Jackuard
Jackpotjoy gets Best Marketing Campaign 2010 award
This week's events were extremely favorable for online bingo operator Jackpotjoy's 'Queen of Bingo' advertising campaign, which has proved its success by winning yet another award - Best Marketing Campaign 2010 at the Bullet Business award.
The campaign that features veteran actress and comedienne Barbara Windsor was released last September, and it was shown during peak time on ITV1.
It was stated by Marketing Director of Jackpot Joy, Michael Saunders, that 'the campaign was designed to be a fully integrated, cross-platform campaign, because the adverts needed support across the online space.' He also added that TV advertising was merely one of the aspects necessary to gain traction in a market as competitive as online gaming.
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