16th of July 2011 Author: Ava Jackuard
As of July 11th the sexy fox of Foxy Bingo has hit the airwaves with Smooth and Real Radio. Seems the bingo ladies can't get enough of this smooth debonair fox with TV ads and YouTube.
He will be swooning for a 13 week stint on the afternoon show with David Jensen afternoons from 1pm - 4pm and evenings from 8pm - 12am. Listeners will tune into promotional voice recordings of the mascot along with links for bingo players to win £250.
Noel Rowse, the managing director at Foxy Bingo said 'This is a very exciting collaboration for us as it sees Foxy reaching out to a new audience with our bingo offering. Foxy himself is the king of smooth, so it seemed ideal to partner with Smooth Radio. Working with radio legend David Jensen is bound to appeal to Foxy's audience and we can't wait to hear Foxy on air.'
Jonathan Gillespie, GMG Radio's group commercial director, said: 'This is a great example of how clients can now creatively integrate their brand messages in various ways as well as traditional spot advertising. The impact is incredibly powerful and by using both our Smooth and Real brands, Foxy is able to reach a wide target audience with 25-59 years old.'
The campaign should prove to be a success with the two legends drawing in an audience that will entertain them on two levels. Not only for the talent they bring with them but great cash prizes that bingo players aspire for. Players will have a chance to win daily and it is absolutely free.
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