Nordic Betting to Launch New Bingo Site

Freya Bingo gets Microgaming software

The end of summer is obviously a good time to start a new venture, at least in the opinion of Nordic Betting Ltd. which will soon be launching a Microgaming-powered bingo site, Freya Bingo.

It has been specified that the new venture will mostly target female population, and that it will operate on Microgaming's new Bingo+ Plus software, which was launched in June this year and has been designed for flexibility and speed.

The site's offering will include multi-lingual and currency agnostic rooms, chat hosts and a range of jackpots, a wide range of online casino games, a selection of Microgaming's side games, as well as progressive jackpots and top branded content, like Hellboy and Hitman.

In regards to the new venture, Thomas Petersen, COO at Nordic Betting Ltd., said: 'Freya Bingo seeks to provide players with a truly localised offering, with an emphasis on community and integrity, and Bingo+ Plus was flexible enough to meet all our requirements whilst sharing games with operators from around the world.'

On the other side, Lydia Melton, Head of Network Games at Microgaming, commented: 'Increasingly, players are looking for a personalised bingo experience, and through Microgaming's Bingo+ Plus platform, operators can adapt their brand to suit their target market perfectly.'

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