Awareness Campaigns at Mecca Bingo

Facebook promotion and Milk Media campaign to raise consciousness

A new awareness-raising action has been going on in Mecca Bingo, comprising two campaigns - a Facebook promotion and the 'Milk Media' campaign.

The Facebook application launched by the company's agency 383 Project strives to find Britain's best bingo call in celebration of Mecca Bingo's 50th birthday, calling on users to upload a video clip of them performing their best bingo call. All the players who submit their bingo call will get an email with a unique code that will bring them a GBP5 free chip and a chance to win shopping vouchers in the amount of GBP 5 000.

As for Mecca Bingo's advertising campaign "Milk Media," launched by Boutique Media Communications, it will be supported by television, radio, and online action, and will appear on milk cartons with an aim to drive new registrations to the website and boost its mobile applications usage through QR codes from the milk carton labels.

According to Simon Bollon from Boutique Media Communications, 'The Milk Media campaign is a first for and a great way to reach a wide audience and get the brand into people's homes. It's refreshing to be able to think outside the box with multi media campaigns and the client's willingness to look at fun and innovative ideas is fantastic.'

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