1st of November 2011 Author: Ava Jackuard
And showcases a new online bingo venue
This week, a new deal has been announced by the major interactive gaming software and services provider, GTECH G2, which partnered with one of the UK's largest TV and Online shopping destinations, bidShopping, to showcase the new UK-domained site bidbingo.
The site involves a whole range of bingo games for which GTECH G2 is so well-known, as well as numerous side games, such as the popular 'Chippendales: The Reel Deal'. Also, bidbingo has a number of benefits for players, such as live presenters, chat features that enable them to form their own community, etc.
The launch of the new, high-quality website is to be followed by a big marketing campaign, that will include TV advertising across all three bidShopping TV channels, email marketing to their client database, Direct Mail to members and leaflets in delivery parcels and promotional offers through their customer call centre.
According to William Scott, Vice President of GTECH G2, 'We're very excited to work with one of the UK's largest multi-channel retailers. We see this as a great opportunity to reach more players due to the similar target audience profile between bingo players and bid shopping.'
On the other side, a bidbingo spokesperson commented: 'We have a massive audience that we're sure will love and embrace bid bingo. We plan to utilize every arm of our business to deliver the best bingo experience to our customers and we're confident our partnership with GTECH G2 will do just that.'
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