10th of November 2011 Author: Ava Jackuard
Young operation manages to overtake a more established sister operation
According to the founders of the Mandalay Gaming internet bingo group, Richard Skelhorn and Alex Holt, their relatively new bingo site (launched in June this year), XBingo has shown quite a performance within the couple of months since its opening.
Namely, the proprietary software-powered site has managed to overtake its Dragonfish-powered and much more experienced sister operation, Costa Bingo, which reportedly holds some 8 percent of the UK market.
In a statement, Skelhorn specified: 'Key to the speed of achievement of the brand has been the integration of social media. We have always believed in the power of social media and have harnessed a total Facebook marketing strategy for recruitment and awareness, as well as an innovative beta test phase with players recruited via a highly targeted Facebook campaign.
'We set out with high ambitions for Xbingo.com. It is our first brand on our own software platform and we are confident we have a very strong product that will make an impact in new markets going forward," he concluded, underlining that Costa Bingo's active player base has been overtaken by that of XBingo.
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