13th of January 2012 Author: Ava Jackuard
888 partners with Endemol and Channel 5
It has been reported this week that a new bingo site has been launched as a result of a partnership between 888 and the major television production company Endemol and Channel 5.
The site features an extremely popular name - Big Brother Bingo and it was conveniently launched alongside the current Celebrity Big Brother show on Channel 5. Its offering includes attractive, exclusive show-oriented prizes, as well as behind the scenes access, task props and VIP passes to eviction nights on the popular show.
In addition, players at Big Brother Bingo can enjoy games such as 75 ball, 90 ball and 5 line bingo, free bingo, penny bingo and daily guaranteed jackpots, along with familiar instant-win side games like Bejeweled, Fluffy Favourites and Monopoly.
In a comment on the new launch, Maurice Karpes, vice president of bingo marketing at 888, said: "The opportunity to offer the Big Brother brand to our online bingo fans is a perfect match; we are building an offering that truly takes online entertainment to the next level."
On behalf of Endemol Games UK, its managing director Jurian Van Der Meer stated: "Big Brother fans love to immerse themselves in the show via its many different platforms, and this deal with 888 and Channel 5 offers another exciting and entertaining way for them to do so."
It has been added by Channel 5's partnership director, Agostino di Falco: 'The partnership offers good incremental value to advertisers. Fans of the show can visit the website to get involved in the forum and polls by posting comments and questions for Big Brother Bingo housemates; discuss who should be evicted or exchange views on the latest episode.'
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