Isobel Gets GBP 5 Million Jackpotjoy Ad Account

Gamesys chooses the account handler

An announcement came this week from Gamesys Group that the GBP5 million advertising account for its online gambling subsidiary Jackpotjoy has been awarded to the London-based ad agency Isobel, which in the race for the account beat M&C Saatchi, DraftFCB and Creature.

Isobel, which takes over the account from Beta, will be responsible for creating a campaign for the brand, including TV and online ads, with a planned launch date in April 2012.

According to Michael Saunders, the managing director of Jackpotjoy, "We have been tremendously impressed with Isobel's creativity and its shared ambition for the brand."

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