Illinois Starts Selling Lottery Tickets Online

Its goal - to attract younger demographics

It's now official - Illinois has become the first state to offer the sale of lottery tickets online! At the moment, the Illinois lottery site only facilitates the sale of Mega Millions and Lotto.

The goal of the state's move online is to try and make the lottery more attractive for younger demographics as opposed to its old base of more senior players.

It appears like this concept has triggered a lot of interest in other states as well. Reports say 21 other states, including New York, are looking into the possibilities of such a move.

It has been specified that Omnicom's OMD unit is conducting the research and social media campaign which will target 21-to-34-year-old early tech adopters. According to Justin Southern, OMD's associate director of strategy, 'Even if they see a TV spot or outdoor ad, the lottery hasn't been in an environment where it is top-of-mind.'

In its campaign, OMD will strive to geolocate and engage friends of early adopters, expanding into the domain of display and video as the campaign develops.

Bingo Games Bingo Society News

Login to post a comment:


Click Here to register a new account

What's going on right now!

7mins ago someone from us flag United States read article Lucky Pants Bingo Creating Big Winners

Bingo Community

Share this page on:
Follow LBB on:
Follow LBB

Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.

In the last 24h


  • New Members
  • Members Online
  • Guests

eighteen plus only

Follow LBB on Facebook Follow LBB on Twitter Follow LBB on Pinterest Follow LBB on Google plus


Subscribe to our newsletter and get access to tournament codes, the biggest and best exclusive offers, new brand alerts, rogue reports and more!

Enter your email adress:

T&C's Apply. 18+

You have been successfully subscribed to receive LBB newsletter!