14th of April 2012 Author: Glo Wood
Rank Interactive, a division of Rank Group, has selected Carat to oversee its £7 million media planning and buying account. Rank Interactive is the owner of Blue Square, Mecca Bingo and Grosvenor Casino.
Rank Interactive, the gaming company that owns the Blue Square, Mecca Bingo and Grosvenorcasinos.com brands
Several pitches were made and the Aegis-owned agency won the account beating out agencies including PHD and Initiative. With them on board, the process to include an ad agency and a PR agency will move forward.
The majority of Rank's media buying was not previously outsourced and digital planning and buying, by Carat's sister agency Vizeum, will remain unaffected.
The early days of the process began to take shape back in February and were in the hands of ISBA. Rank Interactive started the process in February and the early stages were handled by ISBA. Rank Interactive marketing director, Phil Gates scheduled the appointment.
The parent company, Rank Group, has utilized such sponsorship and partnership deals to give their brands a boost. Three year deals were finalized in 2010 and 2011 with FremantleMedia Enterprises. They signed on as the official gaming partner of ITV's Britain's Got Talent and The X Factor.
Gambling Law & Society News General Bingo News
28th of May 2015
7th of April 2013
21st of February 2018
20th of February 2018
19th of February 2018
7th of February 2018
19th of December 2017
29th of January 2018
20th of December 2017
21st of December 2017
2nd of February 2018
Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
Disclaimer Contact Us Privacy Gambling Help About Us Site Map Trusted Portals
LatestBingoBonuses.com © 2006-2018
Enter your email adress:
Do not show this again
You have been successfully subscribed to receive LBB newsletter!