Rank Interactive Hires Carat for £7M Media Deal


Rank Interactive, a division of Rank Group, has selected Carat to oversee its £7 million media planning and buying account. Rank Interactive is the owner of Blue Square, Mecca Bingo and Grosvenor Casino.

Rank Interactive, the gaming company that owns the Blue Square, Mecca Bingo and Grosvenorcasinos.com brands

Several pitches were made and the Aegis-owned agency won the account beating out agencies including PHD and Initiative. With them on board, the process to include an ad agency and a PR agency will move forward.

The majority of Rank's media buying was not previously outsourced and digital planning and buying, by Carat's sister agency Vizeum, will remain unaffected.

The early days of the process began to take shape back in February and were in the hands of ISBA. Rank Interactive started the process in February and the early stages were handled by ISBA. Rank Interactive marketing director, Phil Gates scheduled the appointment.

The parent company, Rank Group, has utilized such sponsorship and partnership deals to give their brands a boost. Three year deals were finalized in 2010 and 2011 with FremantleMedia Enterprises. They signed on as the official gaming partner of ITV's Britain's Got Talent and The X Factor.

Bingo Society News General Bingo News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

45s ago someone from us flag United States read article GameVillage Bingo Acquires New Slots!

Bingo Community

Share this page on:
Follow LBB on:
Follow LBB

Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.

In the last 24h

Totals

  • New Members
    4
  • Members Online
    16
  • Guests
    923


eighteen plus only

Follow LBB on Facebook Follow LBB on Twitter Follow LBB on Pinterest Follow LBB on Google plus

DON'T MISS OUT!

Subscribe to our newsletter and get access to tournament codes, the biggest and best exclusive offers, new brand alerts, rogue reports and more!

Enter your email adress:

T&C's Apply. 18+


You have been successfully subscribed to receive LBB newsletter!