1st of June 2012 Author: Ava Jackuard
Rank Interactive, owner of the Mecca Bingo brand, has announced their partnership with online gaming software company, Cozy Games to move forward with a new mobile product. With this arrangement we will see Rank roll out 17 third-party games across a variety of mobile platforms initially.
The mobile gambling market is on the rise with increasingly more apps popping up and online bingo will not be left behind. Players are making use of their smartphones to access a variety of bingo games. Online bingo operators such as Mecca Bingo must work out strategies to make the most of an ever changing player appetite without the need to create customized software at every turn.
Simon Woolf, Head of Mobile for Rank Interactive, believes the collaboration with Cozy Games is the solution. "We chose the Cozy Connect Mobile Platform for its fantastic proprietary mobile technology. It was very responsive to our requirements and provided us with a wide range of new gaming content for the mobile channel on a variety of platforms,' he said.
Tim Green, Chief Operating Officer for Cozy Games, said, 'Mobile gaming is the fastest growing gambling market and we are proud to be leading the way. Rank Interactive is a leading European betting and gaming company and we are delighted to announce this momentous partnership.'
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