Mecca Bingo Gets New Top Staffer


Experienced brand marketing director joins the team

A new member has joined Mecca Bingo's team as part of a corporate restructure - hired by the Rank gambling group is former Morrisons marketing director James Condon, as a brand marketing director in charge of making one Mecca Bingo brand team, following the integration of its 97 clubs with the interactive division, which handles online and mobile gaming.

This newly created role implies duties such as the responsibility for day-to-day and strategic marketing activity and reporting to Mecca Bingo managing director Mark Jones.

Previously, the incumbent marketing director of Mecca Bingo's clubs-based business was Miles Baron, who will stay at the company and move into a new, still undecided role.

Condon will also work with Phil Gates, the marketing director for The Rank Group's interactive division, with whom he will liaise for his Mecca Bingo-based responsibilities.

According to Jones, "Recent customer insights reveal that it doesn't matter whether our customers play online, in clubs, on their smartphone or iPad - as far as they are concerned, they are playing at Mecca.

"For that reason, we took the decision to move from a channel-based structure to a brand-based one, creating a single Mecca brand team so that we can collectively focus on delivering a fantastic experience for our customers, no matter how they choose to play."

Bingo Society News General Bingo News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from us flag United States read article UK Prolific Market for Online Bingo Jackpots

Bingo Community

Share this page on:
Follow LBB on:
Follow LBB

Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.

In the last 24h

Totals

  • New Members
    4
  • Members Online
    18
  • Guests
    884


eighteen plus only

Follow LBB on Facebook Follow LBB on Twitter Follow LBB on Pinterest Follow LBB on Google plus

DON'T MISS OUT!

Subscribe to our newsletter and get access to tournament codes, the biggest and best exclusive offers, new brand alerts, rogue reports and more!

Enter your email adress:

T&C's Apply. 18+


You have been successfully subscribed to receive LBB newsletter!