3rd of October 2012 Author: Ava Jackuard
7 and 11 isn't only a natural winner at the craps table, but it means heaps for first impressions that some online Bingo operators should take more pride in. It is human nature and the bingo community is no exception to the 7/11 rule.
What is the 7/11 rule? The mind is a funny thing and we without realizing it draw a conclusion on what we visually see in the first seven seconds by making eleven critical perceptions that linger for a long time after. This includes first impressions on evaluating a person's character as well as judging a Bingo site for their homepage appearance.
We humans are a stubborn breed and although we get a better understanding of what we visually assume and our opinions evolve with more familiarity over time, the 7/11 factor is always in the back of our minds and a hard sell to change.
It is a school of thought that online Bingo sites should take into serious consideration. Sure the Bingo and Casino games are important as are the Bonuses offered, but getting to the bingo lobby takes intrigue to pull in the consumer.
Visiting a Bingo site for the first time and seeing a web design that is so antiquated one wonders if this is where 'Christ left his shoes', has bingo players leaving in a hurry fearing that they have time warped to the dinosaur era and the big bang theory is about to ignite.
This isn't brain surgery to figure out and Bingo operators should invest as much care and time in the look and feel of their site as they do in the products and incentives that are offered. If you have ever wondered in what decade online Bingo came to be, it all comes to light when you see a 90's inspired homepage.
You may suddenly find yourself looking for a new episode of Friends and Seinfeld or frantically search your dusty collection of CD's for Alanis Morissette's 90's hit 'You Oughta Know'. Then it hits you why you have subconsciously chosen that song in the first place. Bingo operators 'oughta know' changing your web layout to contemporary standards is the Bingo Progressive Jackpot for the players they will draw in.
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