Intralot Enters Social Gaming Domain

This week, Intralot Interactive has presented its Lazyland Social Gaming Suite, created in partnership with the social gaming company Lazyland.

The company is very hopeful that its new offering which comprises Intralot's money play suit of products, integrated into a flexible gaming architecture based on the virtual goods economy, will see massive success, reaching new customers, boost their loyalty and introduce them to real-money products.

The first one to launch the new product was Intralot Italia, which went live with it under a new brand - "Giochi di Intralot".

According to George Zenzefilis, General Director of INTRALOT Interactive, 'INTRALOT can now provide a social gaming suite designed to give players the most social and fun gaming experience and offer them new ways to connect with other people.

"We were really pleased with the interest our new Lazyland suite attracted during its launch at EiG 2012 in Barcelona, and after its successful implementation in Italy we are looking forward to introducing it to other local markets as well.'

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