19th of November 2012 Author: Ava Jackuard
Over the last few months, the Joy of Bingo network set out to raise £20,000 to donate to breast cancer charity and smashed that goal more over half.
The donation was to come from a portion of the sales across all bingo brands within the network. Bingo players can give themselves a round of applause as they helped to raise £31,274.00. One of the major contributors in the Joy of Bingo family was 888ladies.
Special games and exciting promotions including ''Guess the amount of sweets in the jar' raised awareness and participation. The Pink Friday promotion in October involved a partnership between Joy of Bingo and Breast Cancer Care and brought bingo players great games.
The following is an excerpt from the press release regarding this amazing contribution:
'Breast Cancer Care is a charity which aims to ensure that every person affected by breast cancer gets the best treatment, information and support. They provide candid advice alongside clinical expertise to people affected by breast cancer, whatever the stage. Their ethos is to provide emotional and practical support while they campaign for improvement in present and future standards of support and care.
'It was not just bingo, but a worthy cause on the minds of many that brought players together to raise substantial financial support for the cause. 888ladies are thrilled to have contributed to a campaign that sees the Breast Cancer Care charity change lives and bring optimism to many.'
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