9th of December 2012 Author: Glo Wood
After the launch of the successful mobile bingo application, Bingo Bash, BitRhymes has taken steps to undergo a name change to Bash Gaming. Bingo Bash has caught the attention of a broad range of players putting the game on target for $55 million in gross earnings annually.
As Bingo Bash requires players to purchase virtual coins to play, it is not classified as online gambling in its current format.
Zynga is most widely recognized as the leader in social networking and mobile games due to the success of its Poker game but their Bingo game has not seen the same success. Further development was placed on the back burner as part of the decision to lay off employees in October of this year.
The majority of the traffic on Bingo Bash is derived from mobile users. The company's CEO, Sumit Gupta, attributes the success of the game to the focus placed on one game.
'We believe the casino games, in general, have a very strong game mechanic. Once they start playing, they want to play more and more, and with the ability to play with friends, it makes it more exciting,' Gupta said. 'Players get a certain amount of free chips, and then they start buying those chips, and play more.'
Bash Gaming plans to expand the brand so we can expect to see more title releases in the future.
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