14th of December 2012 Author: Glo Wood
One of the leading providers of customer communications (CCM), GMC Software Technology, has recently announced that Gala Bingo is using 'third-generation' bingo tickets. What does this mean? It means that bingo players a better gaming experience in addition to plenty of customization options. Gala Bingo will also be able to provide relevant promotional offers across their brands.
'The new ticket style not only makes our bingo product look better but also improves the customer experience and provides the opportunity for us to advertise other areas of the business,' said Mike Smith, Gala Bingo National Bingo Strategy Manager. 'In addition, they also provide Gala Bingo with business process improvements in inventory control and audit procedures.'
Gala Bingo currently has more than 135 clubs with more than six million members across the UK.
'GMC Inspire was the only platform that provided true visual design and ease of use for non-technical operators,' said David Bate, Operations Director at edwardthompson. 'We were speechless when GMC demonstrated a working application during the course of a meeting and as a result, the decision to implement GMC Inspire is one of the best decisions I have ever made.'
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